Reed Exhibitions Singapore (RX Singapore), announced on May 11, 2021 that it has entered into a licensing agreement with Generation Experience Pte Ltd, allowing it to organize the Singapore Comic Con (SGCC) events.  SGCC was last held in December 2019, attracting 50,000 attendees; the 2020 event was cancelled due to COVID-19.  With this arrangement, pop culture fans around the region can look forward to returning to the home of their fandom and once again sharing their collective love for all aspects of pop culture.
“Generation Experience is honoured and excited to be handed the reins to Singapore Comic Con. SGCC has always been a special place for us to come together as a community and celebrate our love for all things in the fandom universe. We cannot wait to see each and every one of you again!” Ms Michelle Lim, Founder, CEO at Generation Experience Pte Ltd.
Adding on, Mr Joachim Ng, Director, Media Industry Development at Infocomm Media Development Authority (IMDA) said, “We are delighted Singapore Comic Con will return to feature at this year’s Singapore Media Festival. Creators and fans of video games, cosplay, toys and comics can look forward to another exciting line up of games and pop culture from Generation Experience.”
About Generation Experience Pte Ltd
Generation Experience specializes in conceptualisation, curation and organization of unique and highly engaging experiential events.  The specialist team is led by a veteran with more than 30 years of experience in the industry.
About Reed Exhibitions Global 
Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors, attracting more than 7 million participants. Our events leverage industry expertise, large data sets and technology to enable our customers to connect face-to-face or digitally and generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
(Top image: SGCC 2019 Promotional banner)