During the Singapore Comic Con Media Preview held on December 5, 2019, Coca-Cola Singapore took the stage to unveil their latest collaboration with Star Wars and its upcoming third film, The Rise of Skywalker.
The Coca-Cola bottle labels are embedded with a thin strip of flexible OLED that lights up Rey and Kylo Ren’s lightsabers when gripped. Sadly, there’s none of the iconic sound when the saber lights up, but it doesn’t diminish the amazing spectacle in any way.
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EXCLUSIVE! First look at the STAR WARS themed Coca-Cola bottle that lights up when you grip the bottle! Get a Rey or Kylo Ren variant starting tomorrow at selected 7-11 stores in Singapore! Limited run only, BUT the bottle is priced at normal SRP! #starwars #rey #reylo #kyloren #theriseofskywalker #cocacola #cokebottle #lightsaber #lucasfilm @starwars #starwarsmovies #skywalkersaga @starwarsmovies #singapore @sgcomiccon #Singaporecomiccon #SGCC2019 #sgcc #sgcomiccon
The Star Wars bottles are exclusive to Singapore, and will be in a limited run for the next three (3) weekends through a promo called “Galactic Hunt.” Interested people in Singapore can chase for these bottles by going through key locations in the city to find “gatekeepers” who will hand passes that will allow the fans to purchase the limited edition bottles in selected 7-11 stores at the normal SRP. Key locations are hinted at via Coca-Cola Singapore’s Instagram Page and the Galactic Hunt official website.
There will only be 8,000 bottles up for grabs during the three-weekend period.
Galactic Hunt, and the special Star Wars bottles are part of the ongoing “Full Force No Sugar Campaign” from October 30 to December 31, 2019, ahead of the release of The Rise of Skywalker, the final film in the Star Wars Skywalker saga, which will premiere in Singapore on December 19, 2019.
Singapore Comic Con will be held on December 7-8, 2019 at the Marina Bay Sands Expo, Singapore. Tickets are available at https://bit.ly/2Xp8kzM.