All of the properties related to the Power Rangers franchise have now been officially handed over to Hasbro from its original owner, Saban Brands.
This comes after an official statement from Hasbro has been released just a few hours ago. The deal between Hasbro and Saban also includes the toymaker giant’s acquisition of other properties such as My Pet Monster, Popples, Julius Jr., Luna Petunia, Treehouse Detectives among others. Saban Brands took home US$522 million from the huge deal. The agreement includes all related intellectual property, category rights and content libraries owned by Saban Properties and its affiliates.
This comes after Saban announced in February that they will not be renewing their partnership with Bandai in manufacturing Power Rangers merchandise after a 25-year run. The Bandai-Saban contract will end on April 2019, after which the merchandise deal was confirmed to have transferred to Hasbro.
“Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint,” said Brian Goldner, Hasbro’s chairman and chief executive officer. “Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential. We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint. We couldn’t be more pleased that Haim Saban will continue in a consulting role to further guide our development of this valuable property for the next generation of Power Rangers fans.”
“25 years after launching Power Rangers, I believe the future for this brand has never been greater,” said Haim Saban, founder of Saban Brands and creator of Power Rangers. “Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the Power Rangers property. I look forward to working with Brian and the team in the years to come.”
Power Rangers was originally launched in 1993 by Haim Saban and is based off the long-running Super Sentai series by Toei. Currently, Power Rangers is on its 25th season with Power Rangers Super Ninja Steel, based off Toei’s Shuriken Sentai Ninninger.